Why me
Jeff Chen
For individuals, I'm the catalyst that guides you to the future way of working.
For organisations, I'm the bridge between the left and right brains of your business.
I speak both the creative and technical language: I've worked across content, strategy and production with major brands, and I've also programmed systems, mapped information architecture and set up neural networks years before ‘AI’ became a buzzword. If you don't consider yourself ‘tech-savvy’, it was never about reading a screen of code like in the Matrix. I'll show you what you're actually capable of, and you won't believe it until you've done it. If you don't consider yourself ‘creative’, I'll show you how creative you've been all along, whatever you do.
For organisations, I help your creative and technical teams work as one. No more ‘just fix this’ from one side, or ‘that'll take too long’ from the other. I help each side understand what the other actually needs, so your people can focus on what they do best — storytelling, data analysis, sales, whatever it is — instead of losing time to friction.
AI is like play-doh that can be reshaped into exactly the puzzle piece you're missing. But how you maintain that shape depends entirely on the practice. I'm the guide who shows you how. Not by rushing in, but through a thorough and systematic approach, building one deliberate step at a time — precise, measured, with reliability over the long run — until it becomes a practice tailored specifically to you.
Achievements
Decades of creative, technical and strategic experience.
- Odyssey Films
- Founder & CEO, presentStrategic storytelling for brands and individuals.Your Story, Our Odyssey.
- Oxford
- Oxford AI Programme, 2023–24LLM infrastructure and architecture, applied AI to practical business use cases, AI ethics and regulation.Co-founder and host of The Oxford AI Podcast: Conversations on Humanity's Future.
- Rise Art
- Creative Assets Lead, 2020–24Created content strategy and production pipeline contributing to sales growth from ~£800k to ~£1.6m year-on-year.
- APV (Asia Pacific Vision)
- Digital Production Assistant, 2016–20Worked on creative solutions and content production for numerous multinational brands including Bloomberg, Disney, Chanel, HSBC and Microsoft.
- NOVA IMS
- Information Systems Management, 2015–16Project Management, Knowledge Management, E-Commerce and Online Marketing.
- SCMP
- Freelance Multimedia Producer, 2013–21Produced news videos reaching over a million views.Instrumental in scaling the SCMP Style YouTube channel's annual organic video viewership from 1.6M to 38M within 18 months.
- SCAD (HK)
- Interactive Design and Game Development (MFA, coursework completed), 2014–16Human-centred interactive design, UX, UI, information system design.Winning team of the UBS/SCAD Hackathon, awarded a graduate internship at UBS/EPAM.
- HKU
- Journalism (MA), 2013–15Documentary production under an Oscar-winning director. Opinion writing under a senior editor at The New York Times.
- Ravensbourne
- Animation Production (BA), 2009–12Worked on a variety of animation projects and independent films, including an animated feature starring Monty Python, as co-director and technical director of our segment.
Odyssey Films
Your Story, Our Odyssey
Real transformation is worth telling. Once you've done the work, Odyssey Films helps you tell that story to the rest of your industry, turning it into the proof others aspire to.
What Odyssey Films produces
- Transformation interview films
- Brand films and documentary series
- Short-form social content
- Podcast production and launch
- Speaking reels
- Behind-the-scenes photography